A 30-second commercial for Verizon Wireless featuring the song "Kashmir" draws in a number of images identified with Led Zeppelin.
The television spot, developed by ad agency McCann Erickson, is part of the mobile service provider's campaign unveiled last October. The campaign offers, for the first time ever, digital downloads of Led Zeppelin's back catalog.
The ad depicts a twentysomething male wearing headphones who is listening to "Kashmir" as he walks through busy city streets. During his commute, he passes such images as the band's four symbols, used as tattoo art, and the Swan Song logo depicted on a poster wall. A double-neck guitar is displayed in a storefront window.
As our protagonist approaches a building resembling the one depicted on the cover of Physical Graffiti, the song is interrupted by the ring of his cellphone. In the background is a man carrying a bundle of sticks, as is shown on the cover of Led Zeppelin's untitled fourth album.
A voiceover at the end of the commercial states, "The world's greatest band is rockin' America's hottest phones with thunderous tracks, ringtones and more. Led Zeppelin comes to V Cast from Verizon Wireless."
An older post about Led Zeppelin permitting its music to be included in multimedia efforts can be found here.
Jason Bonham
Jason Bonham, son of the late John "Bonzo" Bonham, does not take lightly the responsibility of carrying on his father's legacy. Having made a head start at drumming while he was a child, Jason is now passing on the same lessons to a third generation of Bonham drummers.
John Bonham's death in 1980 left such an impact on the surviving members of Led Zeppelin that they knew immediately they could not continue as they were. Yet Jason Bonham's familiarity with the band made him a shoe-in to join his father's bandmates on the few occasions reunion concerts have taken place.
This year marked the 20th anniversary of Bonham's most successful album release to date, the Platinum-certified disc The Disregard of Timekeeping released by his band, Bonham. To mark the milestone, he recently toured with a new band and played under the banner of "An Evening with Jason Bonham."
In the past, Bonham has also toured and/or recorded with Jimmy Page, Robert Plant, Foreigner, UFO, Paul Rodgers, Joe Bonamassa, Virginia Wolf, Airrace, Healing Sixes and Motherland. He also acted in the movie Rock Star and appeared on the reality TV show "SuperGroup."
- What's the latest on Jason Bonham?
Monday, January 14, 2008
Led Zeppelin imagery abounds in Verizon ad
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John Paul Jones is now in one of the hottest and hardest rock bands, Them Crooked Vultures. The frontman, handling lead guitar and vocals, is Josh Homme of Queens of the Stone Age. Dave Grohl of Foo Fighters is on drums. As for Jones, he offers not only bass and keyboard but also mandolin, keytar, lap steel and whatever else is needed.
One album was released in November, and another is forthcoming. A tour of North America completed in November, and the band now heads to Europe in December and Australia in January.
- What's the latest on Them Crooked Vultures, the group featuring John Paul Jones, Dave Grohl and Josh Homme?
- What else is John Paul Jones up to?
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Hi Steve
ReplyDeleteHow do you open the Advertizing Age player to view the new LZ/Verizon ad? I haven't been lucky enough so far.
Mladen, Sofia, Bulgaria
I guess the commercial is no longer available at that link, and I haven't seen it online anywhere else.
ReplyDelete